Google Adsense Strategies
by: Alden Smith
Adsense is beginning to make a huge impact on the affiliate marketing
industry today. Because of this, weak affiliate merchants have the
tendency to die faster than ever and ad networks will be losing their
If you are in a losing rather than winning in the affiliate program you
are currently promoting, maybe it is about time to consider going into the
Adsense marketing and start earning some real cash.
Google is readily providing well written and highly relevant ads that
are closely chosen to match the content on your pages. You do not have to
look for them yourselves as the search engine will be the doing the
searching for you from other people’s source.
You also don't have to spend time in choosing different kind of ads for
different pages. Google makes it very easy for you, with no codes to mess
around for different affiliate programs.
You will be able to concentrate on providing good and quality content,
as the search engines will be the ones finding the best ads in which to
put your pages on.
You are still allowed to add Adsense ads even if you already have
affiliate links on your site. It is prohibited, however, to imitate the
look and feel of the Google ads for your affiliate links. One of the
things you can do, however, is to utilize Google's custom palette to
customize your Google ads, making them to appear a part of the web page
itself. The idea here is to match background and links to match the theme
of your site. People on the internet today are trained to click on a link
that is blue, and if your Google ads have the same theme as your web page,
it makes the Google ads appear to be a portion of your "content."
You can also filter up to 200 URLs. This gives you a chance to block
ads for the sites that do not meet your guidelines, and also block
competitors. Remember that it is unavoidable that Adsense may be competing
for some space on web sites that all other revenues are sharing.
Owners of small sites are allowed to plug a bit of a code into their
sites and instantly have relevant text ads that appeal to your visitors
appear instantly on your pages. If you own many sites, you only need to
apply once. Then ,you are issued a unique "publisher ID", which can be
placed on your site in the location you wish the ads to appear in, and
generally speaking, the ads from Goggle will appear in minutes. This ends
the hassle of having to apply to many affiliate programs, and keeping
track of many different URL's and user ID's and passwords.
As Google ads are very easy to customize, and can be placed anywhere on
your site you wish, you can experiment with placement, colours, and themes.
Many tricks are available to the resourceful webmaster, including adding
images in conjunction with your Google ads to make them more noticeable.
The payment rates can vary extremely. The payment you will be receiving
per click depends on how much advertisers are paying per click to
advertise with the use of the AdWords. Advertisers can pay as little as 5
cents and as high as $10-12, sometimes even more than that too. Some savvy
lawyers are currently paying as high as $75 for advertising the keyword
mesothelioma! And you, as the ad publisher, are earning a share of that
If your results remain stagnant, it can help if you try and build
simple and uncluttered pages so that the ads can catch the visitor’s eyes
more. It sometimes pay to differ from the usual things that people are
doing already. Google has many tutorials, including a "heat chart" which
shows you where the best placement for ads are. You will need an account
to access these tutorials. Sign up for an Adsense account at
It is also a refreshing sight for your visitor once they see something
different for a change.
It is still wise to look at other people’s information and format your
Adsense in a like manner. A wise old business axiom is to "find a good
business model, then copy it." Let others do the hard work for you, and
learn from a successful site. Just think about it as doing yourself a
favor by not having to work too hard to know what content to have. Look to
sites that have high page rank, and carefully observe their layouts, their
content, and placement of their ads. A little time spent doing research
can put dollars in your pocket down the road.
Publishers have the option of choosing to have their ads displayed only
on a certain site or sites. You can also have them displayed on a large
network of sites if you so desire. Google now has the option to allow
other people to advertise on your site. This only makes good sense. If you
are marketing to a tightly defined niche, you can place your own ads,
written by you, on site that allow this option. The choice is yours,
depending on what you think will work best to your advantage.
It is important to note that you cannot choose certain topics only. If
you do this, search engines will not place Adsense ads on your site and
you will be missing out a great opportunity in making hundreds and even
thousands of dollars cash.
Topics to be avoided includes gambling, firearms, ammunition, tobacco
or drugs. If you are being offered more cash in exchange of doing Adsense
with these kinds, it is just like signing your own termination paper.
With all the information that people need in your hands already, all
you have to do is turn Google Adsense into your own cash cow. It all boils
down to a win-win situation both for the content site owners and the
webmasters or publishers.
http://www.for-the-record.biz, is a good source of information for the
beginning marketer. We present a lot of content for those needing more
information on a variety of subjects.