Top Ten Ways to Promote
Your Books Through Flyers
A flyer is an excellent, inexpensive way to promote your
book. What makes one flyer so much better than another? Use these top10
tips to make your flyer stand out from the crowd.
1. Include a coloured picture of your front cover.
People want to see what your book looks like. Color is
great, but not always necessary. Make sure your coloured book cover copies
well in black and white. If you do use colour, make your book cover
background white with coloured lettering, so you don't go through a $35 ink
cartridge too fast.
2. Hook your prospective buyers with the headline in the
top line of your flyer just as you do for your back cover.
Here's a few gems: Why Not Publish Yourself? Read About
SEX as it Really Is! Imagine Thousands of Readers Buying your Book Next
Month! Quadruple your Income in Four Months! Give your audience a reason
to buy--Show those benefits.
3. Include some juicy excerpts from your book.
Prospective buyers want to see a sample of your writing,
especially if it's fiction. Use an analogy or short story to illustrate
your book's main point if non-fiction.
4. Include your picture with a brief biography near it.
People want to see what the author looks like. Place it on
the right side of the flyer if possible.
5. Add praise from others.
Testimonials are the most significant way to market your
book. The praise doesn't have to be from famous people. Use a man/woman on
the street opinion. One client/author added a testimonial from a convict!
6. Put ordering information on a coupon at the flyer's
Include your book's ISBN number, Web site URL, your email,
toll-free number and discount information.
7. Make it easy for your reader to buy.
Offer easy ways to buy: credit cards, checks or money
orders. Include your toll-free 800 number. Many prefer a coupon they can
fill out and mail or fax.
8. Give your prospective buyers all the ways to stay in
touch with you.
Some people will not buy online or use a credit card.
While most small business people are ready for these, it's a good idea to
include your street address, e-mail, Web Site, local phone and fax number,
and 800 number.
9. Carry at least 25 flyers with you in a folder at all
Keep them in your car, so that when you pass a place that
will post them for you, they are handy. Give one to every person you meet.
Remember the "law of seven." After seven exposures, you have a buyer!
Flyers are better than a business card because they have more detailed
information on them to help the potential buyer make a decision.
10. Use the backside of the flyer.
You really waste this space if you don't put it to use.
Multiply buying results with more testimonials on the back. Include a
longer excerpt from your book there.
Your flyer is a detailed extension of you and your book,
and one of the least expensive ways to market your book through print.
Print hundreds, even thousands, so your book buying public can easily
purchase your book.
Judy Cullins, 20-year book and Internet Marketing Coach,
Author of 10 eBooks including "Write your eBook Fast," and "How to Market
your Business on the Internet," she offers free help through her 2 monthly
ezines, The Book Coach Says...and Business Tip of the Month at
http://www.bookcoaching.com/opt-in.shtml and over 140 free articles.
Email her at